Episode 37: Point of Difference

Written by on April 30, 2018

So many times when Im speaking with Business Owners, they can’t tell me what their point of difference is. 🤷‍♀️

A lot of the time, I get told it’s their ‘customer service’ or their ‘products’, but customer service is an expectation – not a point of difference; and products are a commodity that can be copied in a second. 😬😬

Genuine points of difference are harder to determine, but if you can find yours, then you will have a massive advantage in the market. 🥇🏆

In business, you can either be one of 3 things: The cheapest, the best, or different. You will ALWAYS lose the price game, being the best is a lot of consistent hard work…but being different, well, it’s the easiest way that you can stand out. 👩‍🎤👨‍🎤


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